Jenny Dugmore is an executive and performance coach with more than 25 years of experience as an entrepreneur, business leader, and strategist. Over the course of her career, she has founded, grown, and successfully exited three businesses across diverse sectors, including IT and pharmaceuticals — giving her a rare, first-hand understanding of what it takes to build, scale, and sustain a business in complex environments.

Her work is shaped by a strong foundation in strategic execution and leadership development. Trained in the Verne Harnish Scaling Up methodology, and supported by formal qualifications in executive and life coaching, Jenny brings structure, clarity, and momentum to leaders navigating growth, transition, or renewed ambition. Her background in Enneagram personal development adds an additional layer of insight into human dynamics, decision-making, and leadership behavior.

Jenny supports leaders in strengthening performance while remaining grounded and aligned. She is known for helping clients identify opportunities, position their businesses effectively in new markets, and translate strategy into action — without losing sight of the people behind the plans.

Her perspective is uniquely balanced: combining corporate discipline with entrepreneurial creativity. Beyond her business work, Jenny is also an artist, having collaborated and exhibited with internationally renowned artists around the world — a dimension that subtly informs her coaching through creativity, intuition, and depth.

What She Stands For
Clear strategy • Strong leadership • Sustainable performance • Growth with integrity

Focus Areas: Executive & performance coaching • Strategic planning • Business growth • Market positioning • Leadership development

Location: South Africa